For the upcoming 2011 football season, The Atlanta Falcons Football Club decided to once again incorporate Brilliance® Foil by Finlay in the brochure component of their season ticket renewal package. Using foil to enhance the visual impact of the team colors, copy, and images of the brochure was a strategic decision make by Falcon’s Creative Services Manager, Michael Benford.
Michael stated, “We really wanted to give the fans something unique, something that they may hold onto as opposed to read and just throw away.” The incredible design and unique integration of foil into the Falcon’s team colors truly makes this piece a keepsake. In fact, Benford had the printed brochure framed and hung in his office.
When Finlay’s own Dan Shea asked the Creative Services Manager why he chose to go with Brilliance for a second time in the printing of their brochure, he simply stated, “We wanted something with a big wow factor, and with Brilliance we were able to accomplish that.”
Be sure to ask your Finlay representative to see this incredible Falcons brochure the next time you see them!
